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  • Writer's pictureTara Tsui

Sustainable Design Thinking at FIT

I just took the Sustainable Design Thinking course at FIT with Howard Brown. I learned so much! One of the topics that stands out is the concept of waste and the relationship of waste and resources. I am inserting an excerpt below from the book Naked Value:

"The primary solutions typically offered have to do with recycling, recirculating, and reusing resources, using renewable resources, and becoming more efficient at using resources. The reality is that no matter how good we get at recycling and waste management, and no matter how efficient we become, the more resources we use, the more we lose as waste and pollution. Each time we recirculate resources, we lose some of them. Becoming more efficient doesn’t fundamentally change the relationship between resources and wealth creation. Wealth expansion has to accelerate at a rate much faster than increases in the rate of recycling or gains in efficiency. In other words, we must do much, much more with much, much less.

Here’s the gigantic missing piece of the sustainability puzzle: wealth production isn’t really dependent on how much more resource mass we mine, but on how much more wealth we can mine from the available resource mass. Wealth is security, freedom, options, and opportunity. Wealth is weightless and invisible."

You Don't Want Products.

You Want the Benefit Products Deliver.

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